Friday, May 23, 2014

AVP- Campaign Management Analytics

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Management jobs in Malaysia - Careerjet





AVP- Campaign Management Analytics



Selangor - Assistant Vice President - Campaign Management Analytics To design, execute and analysis of marketing campaigns including telemarketing, email, mobile and other digital channels. Develop statistical test to support marketing initiatives for consumer banking products. To streamline and automate campaign management process from lead generation to tracking. To ensure campaign are executed in line with statistical data and measure effectiveness of each campaigns. Job Requirements: Advanced Degree... in Marketing or other related discipline 7-10 years experience in a Campaign Management / Database Marketing role Experience working with Campaign Management Tools such as SAS Customer Intelligence Studio or Unica Working knowledge of SQL and SAS required Proficient with MS Office products including Word, Excel, Access, Power Point Understands marketing processes involved in campaign management Experience with experimental design and developing statistically valid tests Good communication skills... - Permanent - Full-time






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