Management jobs in Malaysia - Careerjet
Head of Brand Management
Kuala Lumpur - by and with its stakeholders to protect and enhance Co’s Global brand value and equity Brand Positioning and Planning: Formulate an integrated brand strategy by defining the desired brand positioning and plans that will serve as a blueprint and roadmap to chart the growth and development of Co’s global brand equity and value. Lead and drive the establishment and implementation of brand measurement programmes through the management of desired domestic and overseas brand positioning and plan to regularly review..., application and management of Co's brand. Strategise and drive due diligence exercise with HCUs/ OPUs in assessing, integrating and recommending to Co's management and leaders the appropriate brand positioning to safeguard Co’s brand and image Brand Messaging and Experience: Lead in the alignment of Co's group wide brand messages and experience (including physical environment) with the Brand platform and VIS through managing and aligning resources and advise Co’s subsidiaries on the right brand... - Permanent - Full-time
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